Röda Lacket – the rebel among the different Snus brands! It is especially widely known for its consistency as pinches can be perfectly and easily formed. Röda Lacket offers a unique experience with a mellow and slightly fruity taste.
Röda Lacket has a great history and symbolic value. It is the second oldest Snus brand after Ettan. In 1850, it was launched producer Peter Swartz in Norrköping, Sweden and it quickly gained in popularity through its fresh tobacco flavor along with delicate notes of licorice. In the 1960s Röda Lacket experienced a further boom in popularity as the product became a symbol of the youth revolt which is probably due to its red colour or because the fresh Snus flavor reflected the spirit of the time.
Röda Lacket Loose impresses with its well-balanced aroma, but even more with its consistency enabling an easy forming into a perfect pinch. Snus lovers highly value the dark and intensive taste of Röda Lacket Loose, accompanied with a slightly fruity note, along with hints of dried herbs and smoke. It is also available as White Portion with a mellow tobacco character topped with subtle notes of dried apricots and cedar. Moreover, Röda Lacket is constantly surprising with changing designs. In 2005 Röda Lacket was redesigned introducing a completely new look for the can. The expression now changes from year to year. Moreover, during a campaign in 2006 21 different tops and ten different banderoles were launched. The design is based on an illustration that has been cut apart - with constantly changing patterns. Consumers of Röda Lacket never know how the next can will look like. Röda Lacket is always good for a surprise!