Ettan

Ettan and the birth of modern Snus

The origin of Ettan goes back to 1811 when Jacob Fredrik Ljunglöf created the original Ettan in Stockholm. He is considered as the inventor of modern Swedish Snus. Already at the young age of 14 he started working in the oldest tobacco factory in Sweden. His ambition and unflagging work ethic resulted in his promotion as the factory manager at 24 years. Ljunglöf revolutionized the traditional manufacturing process of Snus. Instead of fermenting the Snus for six months which was a common practice at that time he developed a new method for processing Snus in the freshest possible way. Together with his friend Jacob Berzelius, an internationally renowned chemist and scientist, they produced a fresh Snus just with tobacco, salt, water and potash taking them only one week. Thus, the final product Ettan was brought on the market in 1822 that quickly established itself as a nationwide quality brand product. It was Knut Ljunglöf, Jacob’s son, who continued to improve and perfect his father’s work. In 1860 Knut Ljunglöf took over responsibility for managing Ettan. He was known for his attention to detail, penchant for perfectionism and his strong sense of smell always striving for high quality. Therefore, he was named the “King of Snus” throughout the world. Today the original Ettan Loose is complemented by two additional products including Ettan Original Portion and Ettan White Portion.