• My Account

Login

Select Your Shipping Destination
United States
  • Switzerland
  • China
  • Australia
  • Japan
  • Hong Kong SAR China
    • {{name}}
mysnus.commysnus.com
Nicotine Pouches
Swedish Snus
Large Portion
Original PortionWhite PortionExtra StrongUltra Strong
Slim Portion
Mini Portion
White Mini PortionOriginal Mini Portion
LooseTobacco Free SnusAccessories
Brands
PUCKNICO24KACECatchChainsawEttanGeneralG.3G.4Granit
GrovGöteborgs Prima FintGöteborgs RapéJakobsson'sKaliberKaptenKnoxKronanKurbitsLDLundgrens
LYFTNick and JohnnyNordic SpiritOden'sOffroadon!OnicoRöda LacketShiroSiberiaSkruf
Skruf Super WhiteSoldatThe LaBThunderU SampleWhite FoxWisbyXRANGELOOPSwaveYOYO
Top 10 Snus
Sale %
New Snus
Manufacturers
Swedish MatchSkruf SnusV2 TobaccoFiedler & Lundgren
GotlandssnusGN TobaccoMinistry of SnusBurger Söhne
AG SnusBritish American TobaccoJTIKurbits Snus
The SnusFactoryHouse of Smoke Gunz GmbHMilia CorporationAM Swedish
Menu
Nicotine Pouches
Swedish Snus  
Large Portion 
Original Portion
White Portion
Extra Strong
Ultra Strong
Slim Portion
Mini Portion 
White Mini Portion
Original Mini Portion
Loose
Tobacco Free Snus
Accessories
Mint Taste
Brands  
PUCK
NICO
24K
ACE
Catch
Chainsaw
Ettan
General
G.3
G.4
Granit
Grov
Göteborgs Prima Fint
Göteborgs Rapé
Jakobsson's
Kaliber
Kapten
Knox
Kronan
Kurbits
LD
Lundgrens
LYFT
Nick and Johnny
Nordic Spirit
Oden's
Offroad
on!
Onico
Röda Lacket
Shiro
Siberia
Skruf
Skruf Super White
Soldat
The LaB
Thunder
U Sample
White Fox
Wisby
XRANGE
LOOP
Swave
YOYO
Top 10 Snus
Sale %
New Snus
Manufacturers  
Swedish Match
Skruf Snus
V2 Tobacco
Fiedler & Lundgren
Gotlandssnus
GN Tobacco
Ministry of Snus
Burger Söhne
AG Snus
British American Tobacco
JTI
Kurbits Snus
The SnusFactory
House of Smoke Gunz GmbH
Milia Corporation
AM Swedish
0 item(s) - $ 0.00
You have no items in your shopping cart.
  • Home >
  • Brands >
  • The LaB

The LaB

The LaB

The LAB Series is the epitome of innovation in the snus market. As a new (founded in 2009) brand by Swedish Match, The LAB didn’t just bring surprising flavors to the market, it also introduced Snus lovers to Slim Portions and created a non-drip system.

Read More
Popularity
  • Name
  • Price
  •  

    The Lab 06 Extra Strong Long Portion

    • 10 Cans -15% $ 37.30
    • 1 Can $ 4.39
  • 1 Review(s)

    The Lab 02 Strong Portion

    • 10 Cans -15% $ 37.30
    • 1 Can $ 4.39
  •  

    The Lab 12 Mint Strong Slim White Portion

    • 10 Cans -15% $ 40.07
    • 1 Can $ 4.71
  • 1 Review(s)

    The Lab 05 Strong White Portion

    • 10 Cans -15% $ 37.30
    • 1 Can $ 4.39
  •  

    The Lab 07 Extra Strong Slim White Portion

    • 10 Cans -15% $ 37.30
    • 1 Can $ 4.39
Popularity
  • Name
  • Price
Shop By

Shopping Options

Brand
  1. The LaB (5)
Taste profile
  1. Fresh (1)
  2. Classic (4)
Flavor Note
  1. almond (3)
  2. cedar (4)
  3. herbs (4)
  4. leather (2)
  5. oak (4)
  6. peppermint (1)
  7. tobacco (5)
  8. vanilla (1)
STRENGTH
  1. Extra Strong (2)
  2. Strong (3)
Manufacturer
  1. Swedish Match (5)

The LAB Series – a successful experiment

In late 2008, a large group of snus enthusiasts huddled together with a selection of designers and engineers at Swedish Match. While Swedish Match has been a large smokeless tobacco distributor for decades, the market was ripe for something new. So the company staged one of the largest snus experiments in history.

From industry-leading experts to everyday snus lovers, many were involved in developing the series of snus we know as The LAB today. What sounds like a fun experiment was really a prime example of a company doing its best to serve a market:

To help make the decisions as unbiased as possible, nondescript black cans were used in the trials. The snus was only labeled with ominous code names which revealed nothing about the content. To top it all off, those trying the snus were even blindfolded to ensure their preference was a result of superior taste instead of other factors. The result of this community effort between Swedish Match and Snus lovers was the launch of the brand The LAB in 2009. With flavors named after the number they had as a sample, the brand quickly became known for nuanced flavors most hadn’t tasted before.

Innovative Flavors and Non-Drip Formula

While the brand first launched in 2009, several additions have been made to the product line. Other variations have since been taken off the market. All flavors are named after the numbers their cans bore in the sampling and come in slim portions with the non-drip formula. Today, The LAB family offers seven different snus products that are all available at mysnus.com. 

But while The LAB innovated in flavor, it also innovated something else: The pouches a portion is kept in. Instead of the normal pouches which almost resemble a square, slim bags were used. These bags were thinner, but had increased length to conceal the snus when placed in the lip. A non-drip system was engineered to minimize drip.

About Snus

  • Corona Delivery Information
  • What is snus?
  • Snus formats & sizes
  • How to use snus

Our Shop

  • About
  • Contact
  • News
  • FAQ
  • Legal Notice
  • Terms
  • Privacy Policy

Payment

Bank TransferCredit Card

Shipping

UPSDHL

Newsletter


Visit us on Facebook

WARNING: This product can cause mouth cancer.

© 2009 - 2019 MaKe WeBo AB