Ettan Loose

The iconic Ettan Loose is one of the most traditional snus products on the market, having first been created in 1822. It has a dark tobacco profile that will remind users of chocolate. The tobacco is unseasoned, with undertones of smoke and malt providing a deep and layered character. There is 7.5mg/g of nicotine in the product, but the true strength of it depends on the user because it is created by yourself. More experienced users tend to prefer loose snus because the flavor is full-bodied, creating a more intense sensation that others may find too much. Ettan Loose is also the traditional way to consume snus, and it gives people more freedom to create a product that is bespoke to their own tastes. The loose snus means that Ettan Loose is moist, so the flavor, tobacco, and nicotine transfer very quickly. More seasoned practitioners are better suited to this as it may seem uncomfortable for those who prefer portioned snus, which has a material barrier between the contents of the product, and the gum. Swedish Match continues to manufacture Ettan Loose in largely similar ways to when it was first made over 200 years ago. Since then, portioned versions have been introduced, including the Ettan Original and the Ettan Vit.