Learn about Velo's new makeover Learn about Velo's new makeover


How long have you known Velo, Lyft, and Epok? If you've been following the development of the all-white snus Epok, then you're no stranger to name and design changes. Since the launch of Epok in 2014, there have been a few changes: The first one to take place was when Epok became Lyft in 2019, and the product became 100% tobacco-free. It was time again for a change in 2022 when Lyft became Velo. This change only affected the product's branding, the recipe this time was untouched. And now in 2024, there will be a re-launch of the product names and designs once again. But first things first: flavors and strengths remain unchanged - so you can still get your favorite flavors! You can find a list of links to the old and new names further down in this blog article! One click will take you to your favorite - that's a promise.

What is the reason for this promotion? As just mentioned, the manufacturer British American Tobacco (BAT) will be renewing the names and designs of large parts of its range. According to BAT, the aim is to give each product a more distinctive character and an even more pronounced flavor profile. And this will be standardized on all markets around the world. So in the future, your Velo snus will always look the same and have the same name, regardless of whether you order it online, in the USA, or on holiday anywhere in the world where snus and nicotine pouches are available.

Recognize your New VELO Recognize your New VELO

New names - Same flavors

As mentioned earlier you do not need to worry about losing your favorite flavors and or strengths. These new changes to VELO only affect the names of the products and the design of the cans. The variety of interesting flavor combinations that you are used to from Velo Snus will therefore remain unchanged.

To make this transition easier, Velo has now added an interesting feature to six of its most popular flavors. By peeling away the sticker on the top of the can, the upcoming design change will be revealed. This is for a transitional period that is likely to extend through spring to early summer.

A Glance at all New Changes

All Velo Snus varieties that you can order here are getting a new name and the design of the can is also changing - an update across the board. Here is the complete list:

Velo X-Strong Freeze Slim

Velo X-Strong Freeze Slim becomes  >>  VELO Mighty Peppermint 11mg

Velo Ice Cool

Velo Ice Cool Strong Slim becomes  >>  VELO Crispy Peppermint Slim

Velo Mint

Velo Mint Medium Slim becomes  >>  VELO Witty Spearmint Slim

Velo Royal Purple Mini

Velo Royal Purple Mini becomes  >>  VELO Groovy Grape Mini

Velo Easy Mint

Velo Easy Mint Mini becomes  >>  VELO Spiffy Spearmint Mini

Velo Tropic Breeze

Velo Tropic Breeze Medium Slim becomes  >>  VELO Breezy Mango Slim

Velo Freeze Ultra

Velo X-Freeze Ultra Strong Regular becomes  >>  VELO Mighty Peppermint 14mg

Velo Freeze Max

Velo Max Freeze Slim becomes  >>  VELO Mighty Peppermint 17mg

Velo Cool Storm

Velo Cool Storm Slim becomes  >>  VELO Peppermint Storm Slim

Velo Fresh Jalapeno

Velo Fresh Jalapeño Strong Slim becomes  >>  VELO Lime Flame Slim

Velo Ice Cool mini

Velo Ice Cool Strong Mini becomes  >>  VELO Crispy Peppermint Mini

Velo Iced Melon Mini

Velo Iced Melon Mini becomes  >>  VELO Wintery Watermelon Mini

Velo Ruby Berry

Velo Ruby Berry Medium Slim becomes  >>  VELO Blushy Berry Slim

Velo Licorice Strong

Velo Liquorice Strong Slim becomes  >>  VELO Lofty Liquorice Slim

Velo Eucalyptus

Velo Eucalyptus Strong Slim becomes  >>  VELO Zingy Eucalyptus Slim

Velo Elderflower Spritz

Velo Elderflower Spritz Strong Slim becomes  >>  VELO Zesty Elderflower Slim

Velo Caribbean Spirit Strong

Velo Caribbean Spirit Strong Slim becomes  >>  VELO Twisted Pineapple Slim

Velo Royal Purple Strong

Velo Royal Purple Strong Slim becomes  >>  VELO Groovy Grape Slim

Velo Frosty Grapefruit

Velo Frosty Grapefruit Strong Slim becomes  >>  VELO Artic Grapefruit Slim