General Snus

Get ready to discover the story behind Sweden's most popular Snus - General Snus. It all started with the founder, Johan A. Boman, who was a man on a mission to create the perfect Snus. He was a perfectionist and a hard worker, and he knew that he couldn't settle for anything less than the best. After four long years of trying countless types of tobacco, tinkering with different production methods, and experimenting with different recipes, Johan finally created the perfect Snus.

The secret to General Snus' success lies in its signature flavor, which is a blend of 22 hand-picked tobaccos mixed with one drop of bergamot oil. This well-balanced flavor is what made General Snus take Sweden by storm in 1866, and it's still the go-to Snus for many users around the world.

But Swedish Match, the company behind General Snus, didn't stop there. They're continuously striving to develop new products while keeping General's basic character. That's why they created the G.3 series, which offers improved portion sizes and higher nicotine delivery than classic formats of General Snus. And their latest innovation is the General One line, which offers strong, soft, and flavorful pouches with a much more comfortable mouth feeling.

So, whether you're a Snus enthusiast or just curious about the world of Swedish Snus, General Snus is definitely worth a try. After all, it's the result of long, hard work and a commitment to quality that's been passed down through generations.