General Extra Strong Loose

The General Extra Strong Loose is a powerful snus with a classic taste. At 12mg/g, this is at the higher end of the nicotine scale for loose snus, making it more fitting for those who have greater experience. It also packs more of an intense feeling that will not suit those who prefer a gentler sensation. The spicy tobacco flavor is combined with an element of bergamot, as well as tones of leather, hay, and tea to create a spicy and tangy finish. As a loose snus, the user controls how much or little is used, so the moisture and nicotine levels are bespoke. The ground tobacco blend is easy to portion, and the loose nature of the product means that flavor and nicotine are released very quickly, adding to the intensity of the sensation. General snus was launched in 1866, becoming one of the most recognizable brands on the market. The recipe includes 22 kinds of tobacco and it is seen as the benchmark for traditional and classic snus. J. A Boman & Co ran the company for over 100 years before Swedish Match took the reigns in 1967, and it remains in their hands to this day.