Ettan Original

The Ettan Original contains the same ingredients as the Ettan Loose but it is packaged into an original portion, maintaining its dark color. The unseasoned tobacco flavor continues, with bitter and dark chocolate, smoke, malt, and peat combining to create this full-bodied product that is synonymous with Swedish snus. The nicotine content is 8.5mg/portion, creating snus that sits somewhere in the middle of intense and gentle. Original portions retain a high level of moisture similar to loose snus. It releases nicotine and tobacco quickly, giving users an almost instant sensation of flavor. Users may find this product more comfortable than the Ettan Loose because of its packaging, which saves time because the portion material does not need to be prepared. The original format therefore makes it easier to use when consumers are on the go. The Ettan Original came onto the market in 1990 to give consumers the opportunity to purchase this traditional snus in a portioned format, as opposed to the loose format that had dominated for over 150 years. Manufacturers Swedish Match recognized the popularity of the products’ association with traditional Swedish culture and values, which is why Ettan has remained largely unchanged all this time.